Our client saw year-on-year growth in revenue and client base, developed new product and service revenue streams and signed a new regional licensing agreement.
What we did:
Our client provides a specialised service within the event sector, providing temporary accommodation to a range of outdoor events. The focus on outdoor events led to well-established seasonality within the business, and the specialisation was seen as limiting the business to a narrow range of potential clients.
Acting as a ‘critical friend’, we provided regular support to the senior management team, allowing them to discuss their strengths, weaknesses and opportunities with an independent and objective third party.
We worked with the Directors to look at the seasonality of the business, leading to the addition of an all-weather product to complement the existing stock. Separating the product and service sides of the business in client communication opened up new revenue channels and the acquisition of new business outside the established core sector.