We helped our client increase their client retention and achieve 30% year-on-year growth. We also supported their achievement of ISO:9001 accreditations across three separate offices.
What we did:
With a wide-ranging brief to work with marketing, operations, HR and head office teams and reporting directly to the business owner, we set out a 12-month programme to improve the performance of this already successful company.
Analysis of client data allowed us to implement revised sales and marketing strategies, focusing on both acquisition of new business and retention of existing clients. We repositioned the brand as a global company with one centralised website and introduced coordinated marketing plans across the offices. Improving cooperation and communication between offices maximised opportunities to promote international service provision to clients in different regions.
Working alongside the CFO, we implemented modelling of seasonal and annual trends which led to improved forecasting. We also introduced simple KPIs and performance tracking for each office, allowing the management team to see accurate monthly performance data. This enabled our client to actively manage targets and operations throughout the year, rather than relying on year-end review and evaluation.