A Grown-Up Guide to… The GDPR

What is it?

The General Data Protection Regulations.

It’s new legislation to replace the Data Protection Act, coming into effect in May 2018.  The GDPR is an EU law affecting every company based in the EU and, importantly, any company that trades with the EU, wherever they are based.  The UK will still be in the EU in May next year, and we will want to continue to trade with the EU, so it’s likely we will keep the GDPR post-Brexit.

 

Who does it affect?

Almost everyone, to some extent.

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There’s no such thing as big data…

…if you work in the hospitality and events industry.

Big data became something of a buzzword in 2016 but the term is overused and generic when in fact it has quite a specific meaning.  According to Wikipedia, big data is ‘a term for data sets that are so large or complex that traditional data processing applications are inadequate to deal with them.’

You don’t have big data.  What you have is lots of data, which presents its’ own challenges and opportunities but it is not ‘big data’.  You’ll have data on your finances, on your customers and their behaviour, on your social media, pipeline, forecasts, the performance of your team.  Everything is measured and measurable, if you use the right metrics, and it all creates data.

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