There’s no such thing as big data…

…if you work in the hospitality and events industry.

Big data became something of a buzzword in 2016 but the term is overused and generic when in fact it has quite a specific meaning.  According to Wikipedia, big data is ‘a term for data sets that are so large or complex that traditional data processing applications are inadequate to deal with them.’

You don’t have big data.  What you have is lots of data, which presents its’ own challenges and opportunities but it is not ‘big data’.  You’ll have data on your finances, on your customers and their behaviour, on your social media, pipeline, forecasts, the performance of your team.  Everything is measured and measurable, if you use the right metrics, and it all creates data.

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