Crowd Connected partner with us in the Middle East

UK location technology business Crowd Connected has signed a partnership agreement with Grown-Up Solutions in the Middle East.

Crowd Connected’s unique Colocator platform crowd sources real-time location data, turning it into insight in milliseconds. This insight allows event, hospitality and retail venues to model guest behaviour, brought to life via an intuitive web console. On-site operations can be optimised through smarter and faster decision making, delivering distinct service and revenue advantages.

The platform also includes an audience engagement and segmentation engine, delivering unparalleled geo-targeted and trigger-based messaging capability. Messages can be sent to audience groups based on any combination of location and time, including where they are, where they have been, how many times they’ve visited certain locations, or where they haven’t yet been. This level of targeting allows relevant communications to be sent to specific audience groups, increasing engagement and enhancing the customer experience whilst avoiding message overload.

Colocator solutions are low cost and quickly deployable, and don’t require expensive hardware infrastructure. By sourcing location rather than proximity data, the platform can deliver data, messaging and insight over large physical spaces with no loss of accuracy.

Grown-Up Solutions will provide local support and facilitation for Crowd Connected in the Middle East region, providing a cost-effective route to market.

Mike Smith, Director at Grown-Up Solutions says “We’ve been operating in the region for a number of years and are very excited to be representing Crowd Connected in the Middle East. They’ve got a great platform that is incredibly relevant to this market, where a deep understanding of audience behaviour is often the key differentiator between success and failure.”

Mark Maydon, Commercial Director at Crowd Connected, adds “Grown-Up Solutions have data measurement and analysis as one of their core services, and they really understand the potential advantages that our Colocator platform can offer. We look forward to supporting clients in the Middle East as the region continues to grow over the coming years.”

The Middle East is growing up

There was a time, a few years ago, when the get-rich-quick tales from Dubai were true.  You could go out there, have a Ferrari within a year, and get a penthouse and a boat the year after.

Those times are gone.

They are gone because all that was built on credit.  They are gone because Dubai, as part of the UAE, has grown-up.

They are even introducing VAT in 2018, but personal and corporate income will remain tax-free for the time being.

Because it’s matured, the opportunities are still there but they are more of a long-game than a quick win.

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Grown-Up Solutions to launch in the Middle East

Grown-Up Solutions will be opening an office in Dubai in November to better serve our existing client base and to support new business opportunities in the UK and Middle East.

Launched in the UK in 2014, we have worked with a range of clients including a Premiership football club where we introduced processes that increased hospitality sales volume by 14% and spend per head by 26%.

The Grown-Ups have also acted as intermediaries for merger and acquisition discussions, carrying out due-diligence work and representing one party as local agent.

The company is currently working with a celebrity chef, ensuring the behind-the-scenes management structure is in place to support his future career.

As Director Mike Smith explains, ‘With my background in the Middle East it’s a natural extension to establish a presence in Dubai.  The event and hospitality sector is already used to working internationally but with Brexit coming up there is an increasing opportunity for businesses in this sector to explore new opportunities and trade links.  Opening the new office will enable us to offer enhanced services to our existing clients as well as giving us the opportunity to support new clients in the region.’